Designing the future of Brand communication with Digital Technology
Our approach is based on the principle that the true power of digital is the ability to talk to a customer as an individual rather than using the one-size-fits-all approach. Personalization and relevant communication across all brand communication channels create Brand experiences that people enjoy and engage with.
Our process always starts with our user and progresses with Marketing automation at at the heart of all digital communication. By doing so, we integrate customer experience across all brand touchpoints and through strategic design we craft systems that surprise and delight while providing deeper relevance and greater value.
- MARKETING AUTOMATION
- MOBILE SALES FORCE
- CUSTOMER MANAGEMENT
- INTEGRATED ENTERPRISE FUNCTIONS
- CONVERSION RATE OPTIMIZATION
- CREATIVE DIRECTION
- UI/UX DESIGN
- MOBILE / RESPONSIVE DESIGN
- DIGITAL STYLE GUIDES
- COMMUNICATION APPROACH
- DIGITAL STACK AND PLATFORMS
- FRONT-END DEVELOPMENT
- FUNCTIONAL PROTOTYPING
- ANALYTICS AND INTEGRATIONS
- CONTENT MANAGEMENT
Our Digital Business Automation process
Our work is a representation of a brand’s defining qualities, appealing to the reasons people love them in every element of our designed experience.
Digital Business Strategy
We run a deep dive to better understand your business goals, marketing strategy, target audience(s), customer journey(s), marketing team processes, data process flows, existing martech tools etc.
Mapping & Stacking
We map out a marketing stack framework and data process flow aligned to your goals, strategy and customer journey. For each part of the customer journey we propose the optimum type of marketing tools to drive awareness to conversation. We also help identify if you have any skill gaps in your team relative to the new martech tools and projects you’re looking to introduce. We provide martech recruitment services should you wish to bring in any fresh talent.
Procurement & Project Management
We build a full road map and project manage all areas of your martech tool selection and onboarding. We fully spec your requirements from front end execution (in the trenches) to the broader marketing strategy for every part of the customer journey. Based on your budget, road map and requirements we short list key vendors and work with you to run a full tender process.
Implementation & Integration
We help marry together your marketing technology tool set to ensure seamless flow and centralisation of data points, reporting and marketing operational execution.
Track and Grow
We don’t finish a project and say goodbye. We track our results and optimize results, forming long-term relationships with our brands.