The Background

The Challenge

The Procter & Gamble Company (P&G) boasts dozens of billion-dollar brands for home and health. This is a brand whose story is built on innovation, safety and making everyday better for its customers—in small but meaningful ways. We established a comprehensive Digital relationship with the Proctor and Gamble team in the Middle-East region, focused on improving the performance of their promotional sales-force and enhancing the Brand Experience for their customers. Using Strategy, UX/UI Design and Digital Brand Automations we were able to put together a mobile and web experience that automated tasks, removed legacy processes for their retail-sales force, enhanced customer Brand experience and resulted in a leap-frog performance.

Services Provided:
  • Digital Strategy
  • UX/UI Design
  • Mobile
  • Digital Product Design and Development

The Story

A performance driven retail workforce

The foundation of our relationship with P&G has been built on exploring what’s possible. One of our favourite engagements focused on providing key visibility and insight to monitor performance of on-ground staff and mobile workforce using the power and convenience of Digital.

Brand Identity and UI Design

Establishing a new digital experience standard

The new technology-driven direction to track retail sales performance for P&G is simple, streamlined, beautiful. Together, we established a vision that uses digital technology to improve visibility, a faster process delivered through a human-centric user experience that brings together people, transactions, and technology. Our vision and digital product design strengths enables the P&G team to take their retail-sales force on a journey, from increasing transparency, accountability, productivity to customer satisfaction. Our UX and design direction brings human qualities to digital too, bringing in utilities that respond to the user’s needs, that eliminated managing a multitude of daily sales reports documents in physical format that were time-consuming, inaccurate and had billing discrepancies. In the challenges of ensuring that payments reach the right beneficiary, at the right time, in the right places.

UX Design

Delivering multiple user journeys

Directed towards their retail sales force at over 40 retail locations in the Middle-East, our digital product experience is designed for multi-user journeys users who are not tech-savvy. The design structure alters between simple, detailed, and advanced, ensuring we’re serving the user based on their type and behaviour. Through a research-proven approach, we created an experience that works, looks, and feels like a breeze.