Building the Kelloggs brand through design and eCommerce
A hub for all things Kelloggs
Kelloggs is a billion dollar empire with a market share of over 70%. Its brand is now an icon in today’s pop culture, known for its bold and quality advertising, its roots in kids and sport, and the legendary status of its founders. Our partnership brings the emotion of the brand centerstage, creating a .com platform that embraces product-led storytelling as its strategic foundation. It’s more than a product site; this is a place where Beats becomes real, online. PLAYLaunch Site
- Art Direction
- Front-end/Back-end Development
- Native iPad Development
Brand Identity Design
Establishing a new design language & standards
The new creative direction is distinctively Kelloggs: bold, streamlined, beautiful. The design system embraces an open environment, pushing the content to hero status and the brand continually forward. Product pages now share unique stories around features and highlights; we elevated the importance of lifestyle photography and video, establishing strong art direction standards.
User-focused, mobile-first, responsive
Directed towards the 16-24 year-old core, our eCommerce experience is designed for thumb-first interaction. The navigational structure alters between mobile, tablet, and desktop, ensuring we’re serving the user based on device type and behavior. Through a research-proven approach, we created an experience that works, looks, and feels like an app
Improving time to market in digital
We teamed up with its teams in digital, brand, marketing, and technology. We worked iteratively to establish a system of site components that can be used repeatedly; they are flexible enough for new campaigns, trends, and product changes. With a key focus on improving time to market and localization across 38 markets, we created a ‘digital experience manager’ that enables each region to build out its own front-end. Our style guide shows marketing teams how to use, interact, and edit the site components and code, empowering Beats to tell ‘moment of time’ stories.
Incredible work! Best creative experience ever; timely, well executed and one hell of the result. Would recommend Nietszche to anyone who is looking to revamp their identity. John K. Riley - Harvest Goods.
A five star agency without doubt. Hire them! John A. Adams - Repetition
Creativity redefined. These guys offer a unique approach to every aspect of design and the result is simply stunning. Jane Lariken - MUD Clothing.