Prototyping & Design


Argience's combination of user experience design, marketing, and branding skills generated useful new insights for ODeX, the shipping logistics and payment platform. By taking on a strategic analytical approach, we found the ideal design and branding choices to implement. We offered thoughtful feedback, best practice techniques, and informed consultation.

Shipping & Software
Mumbai, India


  • Digital Strategy
  • Product Re-definition
  • UI/UX Design
  • Brand Identity Design

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User Experience design and creativity redefined. These guys offer a unique approach to every aspect of design and the result is simply stunning.


Please describe your company.

ODeX India Solutions Pvt Ltd is an IT solutions company dedicated to giving the shipping industry access to high-quality solutions that are cost-effective. We are a brand whose story is based on a mission to succeed through a commitment to offer practical, user friendly and deliver measurable ROI to all our clients.


For what projects/services did your company hire Argience Technologies Pvt. Ltd.?

More than 15,000 businesses use ODeX on an everyday basis to get their logistics and shipping done. We wanted to bring a better experience to the user. 

What were your goals for this project?

The task was to remove the friction of approvals and legacy processes, discovering what the brand could deliver to customers through a website platform, free from the concern of restraints.


Can you go into detail about the services they provided and the scope of the project?

One of our favourite engagements, with Argience, focused on defining the core philosophy for our digital product, ODeX and what it means to our customers. The new creative direction is distinctively ODeX: simple, streamlined, beautiful. Together, we established a vision that uses digital services to improve processes - a faster process delivered through a human-centric user experience that brings together commerce, content, and community. 

Directed towards accountants, logistics and even challan boys at shipping counters, the digital product experience was designed for multi-user journeys users who are not tech-savvy. The design structure alters between simple, detailed, and advanced, ensuring serving the user based on their type and behaviour. 

What was the team composition?

Avinash led the strategy and the UX along with his Brand designer.


Can you share any information that demonstrates the impact that this project has had on your business?

Argience enabled our internal team to take people on a journey from connecting stakeholders to managing their workflow, and collecting payments - all from one online platform. With the right UX and design direction, the challenges of managing the exchange of a multitude of shipping documents and ensuring that payments reach the right beneficiary, at the right time, in the right places was taken care of seamlessly. 

Through a research-proven approach, Argience was able to create an experience that works, looks, and feels like a breeze.

How was project management arranged and how effective was it?

Executive leadership was personally involved in project management. Through detailed discussions, Argience was able to effectively deliver what was asked of them.

What did you find most impressive about this company?

User Experience Design and Creativity redefined. These guys offer a unique approach to every aspect of design and the result is simply stunning.

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