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Branding

Promocell

Promocell, an integrated marketing agency in the GCC-MENA region, needed a refreshed brand strategy and brand identity that reflected its innovative and customer centric approach for their clients. Our research into the business found deep brand values and our flexible brand strategy allowed Promo-cell to embrace a ‘Connect. Inform. Sell’ approach and continue forward into the future with the great confidence as a exciting and experience-oriented brand.

Marketing & Advertising
Dubai, UAE

Deliverables

  • Brand Strategy
  • Brand Visual Identity - Logo, Font, Colours
  • Website Digital Experience - Concept, Design, Development
  • Digital Marketing & Advertising

Brand Logo Concept

Brand Identity - Tagline
Brand Identity - Typeface
Business Card Cut Concept
Responsive Website - Concept, Design, Development

They're very creative and willing to go the extra mile for their clients.

THE CLIENT STORY

Introduce your business and what you do there.

I'm a senior account director at Promocell. We're a trade marketing agency, and we mostly operate in the Middle East.


What challenge were you trying to address with Argience Technologies?

We're growing and getting into the digital space, so we wanted to find a vendor to help us with branding.


What was the scope of our involvement?

Argience Technologies created a website for us and helped us with digital needs for our various live events. We had an event where we wanted to create a business class experience for over 250 attendees, so Argience Technologies built a platform for us to help with online check-in. They've also designed our logo and assisted with branding.


What is the team composition?

We have one main contact with whom we talk quite often.


How did you come to work with Argience Technologies?

We were referred to them. First, we did a small project with them to try them out. We liked the work that they did, so we decided to continue working with them. 


What is the status of this engagement?

We started working with them in April 2011, and the relationship is ongoing.


RESULTS & FEEDBACK


What evidence can you share that demonstrates the impact of the engagement?

Argience Technologies helped us improve different ways we pitch our ideas to our clients. They also recommended many new things, which increased our portfolio and added value to the events we organize.


How did Argience Technologies perform from a project management standpoint?

They're very invested in the project and go above and beyond most of the time. They're always there for us and ready to answer our questions.


What did you find most impressive about them?

They're very creative and willing to go the extra mile for their clients. They can take your basic brief and give you their opinions on how you can enhance both the functionality and the performance.


Are there any areas they could improve?

I can't think of anything.


Do you have any advice for potential customers?

Take a lot of feedback from your users and treat Argience Technologies as part of your team.



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Overall Satisfaction score
(All scores are out of 5)

Quality
(Service & Deliverables)

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(Value / Within Estimates)

Tickets solved

Scheduling
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Willing to refer
to others

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