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Software@Work

Software@Work, a 23 year old software services firm in India, known for its Tally services, needed to rebrand and transform to a modern age Brand focussed on navigating the SME software landscape. By taking on a strategic analytical approach, Argience found the ideal positioning that would help Software@Work stand out from the competition and also designed the Brand Systems that would help succeed in the marketplace.

Information Technology and Services
Mumbai, India

Deliverables

  • Brand Strategy & Brand Architecture
  • Visual Identity - Logo, Font, Colours
  • Website - Concept, Design, Development
  • New Brand Strategy, Brand Architecture

Brand Visual Identity
Brand Typography & Brand Colours
Logo for a new initiative
Brand Business Cards
Website Homepage Mockup
Website Mockup
Marketing Automation Mockup
Banner Ad Creatives

Argience Technologies’ combination of user experience design, marketing, and branding skills generated useful new insights.

THE CLIENT STORY

Please describe your company.

Software@Work India Pvt. Ltd. offers accounting, ERP, CRM, and payroll business software for small to medium-sized enterprises (SMEs).


OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Argience Technologies Pvt. Ltd.?

Our website was outdated and needed to be redesigned. We were also in the process of launching a new division to offer our customers consultation to help them find the best software for their needs.

What were your goals for this project?

Our engagement with Argience Technologies Pvt. Ltd. centered around redesigning our website, logo, and branding. From the start, they helped us prepare for the launch of our software consultancy.


SOLUTION

How did you select Argience?

We met multiple vendors to discuss our requirements and found that many were unable to provide the right solution. When we spoke to Argience Technologies Pvt. Ltd, we immediately noted how well-suited their approach was to our specific requirements. They asked the right questions to get us thinking about generative ideas. Our company’s CEO made the final hiring decision and selected them.

Can you go into detail about the services they provided and the scope of the project?

We gave Argience Technologies Pvt. Ltd. three assignments. First, they redesigned our existing website. They formulated goals, conducted the setup, and designed the flow of our new software discovery site as well. Specific tasks included selecting the name, logo, and branding for both platforms.

What was the team composition?

Avinash (Director, Argience Technologies Pvt. Ltd.) led our project.  His team included a developer, content creator, and designer who all worked in the background.


RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Argience Technologies Pvt. Ltd. helped us launch our company’s new SoftwareHunt division. We considered their input during every aspect of the process, from selecting the name, domain, and logo to designing a flow for the site and application. They revamped and rebranded the entirety of our existing site to improve its look and feel.

The team adopted an analytical approach that proved extremely useful, especially since we had no existing benchmarks in this new space. What started as a website redesign assignment expanded to include both consulting and branding. This partnership worked very well for us.

How was project management arranged and how effective was it?

This project generated many useful discussions that helped us position our organization appropriately. Argience Technologies Pvt. Ltd. completed both websites to our satisfaction.

What did you find most impressive about this company?

The team uses a consulting-based approach that involves asking extensive questions. They even questioned some of our ideas to help us improve. Their methodology was critical to setting up clear positioning for many areas of our business. Argience Technologies' combination of user experience design, marketing, and branding skills generated useful new insights.

Are there any areas where Argience can improve?

It would be great if Argience could offer ongoing site maintenance contracts to ensure availability and assistance when needed.


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