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Prototyping & Design

Stealth Fintech

A stealth startup reached out to us for building a product in the Fintech space. Based on the discussions regarding the business model and goals, Argience delivered a Digital product strategy and designed wireframes, user-flows and a design MVP to reach faster market traction.

Fintech
Mumbai, India

Deliverables:

  • Digital Product Strategy
  • Wireframes
  • User-flows
  • Design MVP

THE CLIENT STORY

Tell us about Argience's contribution to you and your company.

Argience offered a unique approach to every aspect of design and Brand communication for our stealth startup in the Personal finance space, and the result is simply stunning.  The biggest difference has been their approach and ability to help us flesh and converge Brand, User and Business goals.

Using their proprietary LUCID framework, they were able to flesh out our business vision further, define our target audience better and then create a user experience design for the same that translated into a Digital product experience that can be very exciting to our customers and our business growth.

The digital product experience they designed is built for multi-user journey users who are not tech-savvy. The design structure alters between simple, detailed, and advanced, ensuring we are serving the user based on their type and behaviour. Through a research-proven approach, they created an experience that works, looks, and feels like a breeze.

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