January 14, 2018



If you are thinking of working on your conversion optimization and landing page optimization, understanding UX design is essential. The user, the single visitor that arrives on your site or landing page needs to be helped around. UX design helps make sure that during this process the most important person isn’t left out of the mix: The user. 

What is UX Design?

UX Design can be defined in several different ways, but in the simplest form it is understanding what people do and then designing a way to make it better. The goal is to first clearly define the user and meet their measure of success (in concert with the organizational or client goals).

User Experience Design enhances customer satisfaction and loyalty by improving usability, ease of use, and pleasure provided by the interaction between the customer and the product.

What Does A User Experience Designer Actually Do?

Like many roles in an organization there is no typical day for a UX designer, however there is a set of tools and techniques that a UX designer can rely on during various stages of a project.

1.  Wireframes

A wireframe is a rough guide for the layout of a website, software interface, or app. This is the deliverable that is most often attributed to a UX Designer. This used to be done as a series of static images, however today there are many tools that UX Designers can use, which we’ll touch on in more detail later.

These tools make it fairly straightforward to turn a wireframe into an interactive prototype without writing a single line of code.

2. User Testing

Since UX Design is all about the user, getting users involved in the process is key to successful design. Sitting users in front of your website or app and asking them to perform a series of pre-planned tasks while they think out loud is the most common type of user testing.

Who and how many test participants you involve, how closely your participants match your actual users, how many tests you run, and the tasks you ask them to perform are shaped by budget, time constraints, and learning objectives.

3. Personas

A persona is an identity that reflects one or more of the user groups you are designing for. A particular project may have one single persona, or several personas that you are trying to design for.

Personas should be informed by researching the target user for your product, website, or app. A persona defines the use case and needs to be developed by conducting interviews, surveys, user testing, user research, and other activities.

4. Scenarios and Storyboard

A scenario is a narrative that describes a day in the life of your personas, particularly in relation to how they use your website or app in their daily life. Sometimes these may also be considered a usage case. Sometimes a storyboard may be necessary to provide more of a visual representation of how a user interacts with a product.


What is then is the recipe for an Ideal UX?

  • Understand user behaviour
  • Identify elements that influence the end-user
  • Identify user behaviour
  • Research on behavioural trends
  • Understand what ticks the mode of users



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