Remember, branding is a promise your make to your customers. It creates trust and an emotional attachment to your product or company. It helps making purchasing decisions easier. It signals that you want to build customer loyalty and not just sell a product.
Branding is also typically viewed as something only large corporations are capable of doing and achieving. That’s quite a misconception because branding is for everyone, even for small business ventures.
It’s important for any company, big or small, to establish a good brand and to get its branding right!
Many company owners believe that if they create a decent product and provide good service at the right price, the company will succeed. While those are things that every company should be doing, they will only get you so far.