Equipped with diverse experience across companies of different sizes, we help strengthen your Business-Brand-User alignment to deliver successful Digital experiences and products
We are not your typical agency or consultant. We work as a team within your team
9 in 10 digital initiatives remain unsuccessful because of failure to integrate technology with Brand, Business and User goals
As an agency enabling better digital futures for companies, we meet organizations of different sizes across the world. Our discussions are generally about how to use the power of technology and branding to increase business and market leadership.
As we spend many hours understanding their business, one thing has always stood out for us. Whether it's the executive of a multi-billion dollar company, a family run business or a start-up founder, 3 out of 4 of them failed to answer this basic question.
How good is the digital strategy and product management implementation in your company?
Shockingly 3 out of every 4 executive said they didn't know and 2 out of 4 said that they had no formal product management implemented in their company.
To reduce failure rates and to deliver digital experiences and products that attract, engage and delight customers, we built a proprietary approach - LUCID - to scientifically direct design and development of digital software with the aim achieving convergence of business goals, user needs and brand function.
LUCID combines formal business analysis, systems design, ethnography, A/B testing and persuasion architecture to create a whole new approach to creating digital products.
What we deliver
More than 80% of digital technologies are never used. More than 85% of design interactions fail to achieve their goals. More than 5 trillion dollars each year are lost due to sub-optimal design interactions.
Argience's LUCID framework enables design for impact by delivering intuitive interactions to users with easier learning curves. This results in seamless consumer interactions, reduces friction and increases engagement,
improving overall performance and reducing failure rates.
Research shows 88% of companies are undergoing some form of digital transformation. Most fail because there is no organizing force in the firms to integrate offline and online strategies.
Using LUCID, we give you insight, the science and frameworks used by innovative ground-up digital companies to successfully tranform your enterprise and bring your brand into the digital age.
Informal Product Life Cycle (PLC) Management Process can cost a business 20X more.
Based on the role of digitization in a company's strategic goals, a company needs to select a clear direction for tech development. If digitization is strategy (business model), then it requires to build innovation capabilities. If digitization is an enabler, then it needs to fine tune tech integration capabilities. If digitization is only for productivity, then it needs to outsource technology development completely.
Using LUCID, we implement a formalized product development and lifecycle management processes into organizational strength for rapid deployment and seamless scale up.
Digital Product & Design Strategy
Discovery & Competitive Analysis : 2 weeks
Strategic Directions Development: 2 weeks
Strategy Definition and Documentation: 2 weeks
Digital Enterprise Transformation Strategy
Brand Socialization Strategy: 3 weeks
Cloud Business Strategy: 3 weeks
Enterprise Analytics & Mobilization : 6 weeks
Product Lifecycle management consulting & Implementation
Business & Market Requirements: 4 weeks
Product & Technology Requirements: 4 weeks
Roadmapping & Marketing Strategy: 4 weeks