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Why great visual design matters for your Website Digital Experience

A user takes only 2 to 6 seconds to decide whether he is going to continue browsing your website or lose interest and move on to something else that captures his interest. In the era of digital revolution, websites play a vital role in enhancing business by connecting to new customers from all over the world. Apart from the business aspect, it is important to understand why you need a good design and how to go about creating one. Try a simple test – think of something you need additional information on, search for it on Google and click on a...

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Emotional Triggers That Make Customers Buy

  Customers make purchasing decisions because they have carefully considered a set of good information, right? Wrong. Buying decisions are always the result of a change in the customer's emotional state. While information may help change that emotional state, it's the emotion that's important, not the information. It is important to appeal to consumers' emotions when crafting marketing messages. Once you identify the target audience for your marketing messages, you need to consider which emotional triggers you can connect to those messages.  1. Fear: Fear is an emotion that can be used in a wide variety of marketing messages. Insurance...

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9 Customer Experiences You Need To Deliver Today!

Differentiating a brand in today's market requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on experience as well. A brand will stand out if it delivers its brand and customer promise in the context of the full customer experience—whenever and wherever the customer interacts with the product or service. Companies that lapse at any point in the customer experience can send the customer in search of a different brand. Customer experience manifests in social selling, content marketing, social media and every touch point on the customer journey. Your customers don’t want it....

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