OdeX - Branding, UI Design, UX Design

Project Overview

Esfera and Aster (E&A) is a software company dedicated to giving the shipping industry access to high-quality solutions that are cost-effective.

We established a design relationship with the EandA team, focused on working together on their digital product offering, OdeX. The goal was to revamp the Brand identity & remove the friction of approvals and legacy processes, discovering what the brand could deliver to customers, free from the concern of restraints, bringing a better experience to the user & deliver measurable ROI to the business & their partners..

Client

Since 2015

Industry

Software

Location

Mumbai, India

Project

Brand Identity Design, Digital Product UI & UX Design

Establishing a new design language & standards

The new creative direction is distinctively ODeX: simple, streamlined, beautiful. Together, we established a vision that uses digital services to improve processes, a faster process delivered through a human-centric user experience that brings together commerce, content, and community.

Our vision enabled the EandA team to take people on a journey, from Connecting stakeholders to Manage their workflow, and Collect Payments, and all from one online platform.

Our UX and design direction brought human qualities to digital too, bringing in utilities that responded to the user’s needs, that managed exchanging a multitude of shipping documents and the challenges of ensuring that payments reached the right beneficiary, at the right time, in the right places.