Procter & Gamble

Digital Product Strategy, Design, Apps
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Project Overview

The foundation of our relationship with Procter & Gamble team has been a comprehensive Digital relationship, focused on improving the performance of their promotional sales-force and enhancing the Brand Experience for their customers.

Using Product Strategy, UX/UI Design and Digital Automations we were able to put together a mobile and web experience that automated tasks, removed legacy processes for their retail-sales force, enhanced customer Brand experience and resulted in a leap-frog performance.

Since 2012
Consumer Goods
Dubai, UAE
Digital Product Strategy, UX & UI Design, Web & Mobile Apps

Product & Design

Directed towards their retail sales force at over 40 retail locations in the Middle-East, our digital product experience was designed for multi-user journeys & for users who were not tech-savvy.

We delivered a Product Strategy, Design and a high-performance app that enabled the P&G team to take their retail-sales force on a journey, from increasing transparency, accountability, productivity to customer satisfaction.

Our product strategy and direction brought human qualities to digital too, bringing in utilities that responded to the user’s needs, that eliminated managing a multitude of daily sales reports documents in physical format that were time-consuming, inaccurate and had billing discrepancies.

The UX/UI design structure altered between simple, detailed, and advanced, ensuring we were serving the user based on their type and behavior and deliver a faster process  through a human-centric user experience that brought together people, transactions, and technology.
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